LYNX WITH CATNIP
You can charm her, her friends, and even her parents. But if you think that’s all it takes to win her heart, you might be in for a surprise.
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A fragrance to get apprrrrroved.
Turns out, 60% of cat owners would dump a partner their cat doesn’t like. That’s why Lynx stepped up and created its most ambitious fragrance to date: Lynx with Catnip. Made with that plant cats can’t resist, this is the first-ever body spray designed to charm both humans and their cats.
Besides the traditional TV, prints and radio ads, the launch campaign included an outdoor test directed to felines themselves, samplings for guys, and a digital challenge.
CASE STUDY
CATNIP: THE PLANT CATS LOVE
Catnip is nature’s love potion for felines. This mint-family plant contains Nepetalactone, a compound that mimics cat pheromones, making them playful, affectionate, and instantly drawn to it. Now, for the first time ever, it’s been bottled into a fine fragrance.
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson | ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson | ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
| ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson | ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson | ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Associate Creative Director: Diego Vieira | Creative Team: Marcos Colombres, Fabio Tridenti, Josefina Mateo & Ezequiel Scarpini | Managing Director: Tom Elliston | Account Director: Cristina Panea, Carlos Solchaga | Account Supervisor: Paula Portela | Account Manager: Yuanci Vidal | Head of production: Felipe Calviño | Producer: Marina Saro | Production company: CANADA | Director: Andreas Nilsson
LET’S PUT IT TO THE TEST
MISSING CHANCES
SUPPORTING THOSE WHO NEEDED IT MOST
FILM
PRESS
Dieline, Metro, AdAge, AdWeek, Campaign, Taxi, ReasonWhy, and more.
AWARDS
Cannes Lions: 1x Bronze in Film, 1x Bronze in Brand Experience & Activation, Shortlist in Social & Influencers and Outdoor
