On October 2025, all eyes were on the Louvre. The heist of the century had revealed that the Louvre’s surveillance camera password was simply… “LOUVRE.” While whole world was laughing, Leroy Merlin saw an opportunity.

"The Password Heist" was a real-time activation that turned the worst password ever into a promo code for home security cameras, leading to an additional €200,000 in CCTV camera revenue. Who’s laughing now?