SWEETER THAN THE SWEETEST
What happens when you’re not the sweetest thing in her life anymore?
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Sweeter than the sweetest.
For the launch of its sweetest fine fragrance collection, Axe took humour to the next level. Directed by Lionel Goldstein, the film shows a gang of otherwise pretty sweet teddy bears as it reaches new heights of jealousy when a sweet-smelling guy enters the scene.
The campaign aired in multiple markets, including the UK, Argentina, Mexico, and Australia.
FILM
ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Creative Team: Josefina Mateo & Ezequiel Scarpini | Social Media Manager: Ana Tejeiro | Digital Creative team: Alexander Peck, Blanca López, Lara Ramirez | Global Business Director (IPG): Federico Duberti | Managing Director: Tom Elliston | Account Director: Carlos Solchaga | Account Manager: Paula Portela | Head of production: Felipe Calviño | Production company: CZAR | Director: Lionel Goldstein |
ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Creative Team: Josefina Mateo & Ezequiel Scarpini | Social Media Manager: Ana Tejeiro | Digital Creative team: Alexander Peck, Blanca López, Lara Ramirez | Global Business Director (IPG): Federico Duberti | Managing Director: Tom Elliston | Account Director: Carlos Solchaga | Account Manager: Paula Portela | Head of production: Felipe Calviño | Production company: CZAR | Director: Lionel Goldstein |
ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Creative Team: Josefina Mateo & Ezequiel Scarpini | Social Media Manager: Ana Tejeiro | Digital Creative team: Alexander Peck, Blanca López, Lara Ramirez | Global Business Director (IPG): Federico Duberti | Managing Director: Tom Elliston | Account Director: Carlos Solchaga | Account Manager: Paula Portela | Head of production: Felipe Calviño | Production company: CZAR | Director: Lionel Goldstein |
ECD: Tomás Ostiglia | Creative Directors: Dante Zamboni & Jorge Zacher | Social Creative Director: Maria García Campos | Creative Team: Josefina Mateo & Ezequiel Scarpini | Social Media Manager: Ana Tejeiro | Digital Creative team: Alexander Peck, Blanca López, Lara Ramirez | Global Business Director (IPG): Federico Duberti | Managing Director: Tom Elliston | Account Director: Carlos Solchaga | Account Manager: Paula Portela | Head of production: Felipe Calviño | Production company: CZAR | Director: Lionel Goldstein |
awards
Cannes Lions: 1x Shortlist in Film
Clio Awards: 1x Silver in Film
El Sol: 1x Grand Prix, 1x Gold in Film
Belgium Creative Circle: 1x Bronze in Film Craft
The Gerety Awards: 1x Shortlist in Communication
